ShareHow to grow your small craft business following organically on Facebook and Instagram:don’t pay for advertising. Tips to increase your following without boosting posts or paying for ads Social media is a powerful tool for small business owners, but it can be tough to get your content seen by your target audience. With the right strategies, you can increase your brand awareness and attract more followers without paying for advertising. I never pay to boost posts or for ads and I’ve gotten equally impressive and successful results. Here are some tips to organically grow your small crafty business following on Facebook and Instagram: 1. Optimize your profile: Make sure your…